Very quickly these fabrics of bright colors until then unknown and with the inalterable dyes will allure. The whole of Provence, from the Languedoc to the Riviera, will become, throughout the 16th century, the supplier of these fabrics which will seduce from the South to the North. These printed fabrics will be snatched up all over France for several centuries, which will be marked by crises.
Today, Stéphane and Daniel Richard, who took over the sleeping beauty in 2009, are using the same strategy of expanding from the South to revive a brand that has always had a special place in its history.
The aficionados are happy to find today the beauty of these creations inspired by the South, but also timeless and universal. Phoenix rising from its ashes, Souleiado illustrates once again the meaning of its name in Provencal, the moment when the sun pierces the clouds after the rain!
