History… Men… Sud Express…
Some men like to give attention to women … Patrick Bellaiche chooses to dress them all with his brand.
He opened his first store on Boulevard Saint-Michel in Paris in 1977.
It was the birth of Sud Express, the brand with the small star, chosen as a symbol of freedom and an invitation to travel, created by this lover of nature and contemporary art, it has for ambition to meet the desiderata of the woman.
He transmits this spark and this passion to his son and then to his daughter. It’s the history of a family, heritage of hard and soft skills.
